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Your app is live — now let's get it discovered, installed, and used

App Store Optimization, analytics integration, onboarding improvements, and retention work for apps that are already in the market and need to grow, not be rebuilt.

Building the app is only the first half of the problem. The second half — getting it discovered in a crowded store, converting browsers into installs, and keeping users past their first session — is a different discipline, and one that's easy to neglect after launch. We work with apps that already exist, focusing specifically on the metrics that determine whether an app grows or quietly stalls: store conversion, onboarding completion, and retention.

That means optimizing your store listing and visuals, wiring up analytics so you can see what users actually do (not just that they opened the app), and identifying the specific points where users drop off so you can fix them with evidence instead of guesswork.

What’s included

App Store Optimization (ASO)

Optimizing your app's listing, keywords, and visuals to improve organic discovery in app stores.

Google Play Store Listing Optimization

Improving your Play Store listing's conversion rate through copy, visuals, and keyword targeting.

Apple App Store Listing Optimization

Improving your App Store listing's conversion rate within Apple's specific ranking and review factors.

App Store Screenshots & Preview Assets

Designing screenshots and preview videos that actually increase install conversion, not just look nice.

App Launch Strategy

A launch plan covering store listing, early reviews, and initial acquisition before your app goes live.

App Install Campaign Setup

Setting up and tracking paid install campaigns with proper attribution back to ad spend.

App Analytics Integration

Wiring up analytics so you can see what users actually do in your app, not just that they opened it.

User Acquisition Strategy

A plan for acquiring your first meaningful cohort of users across the channels that fit your app.

App Onboarding Optimization

Improving your app's first-run experience so more new users reach their first real value moment.

Push Notification Implementation

Push notification infrastructure and campaigns that bring users back without feeling spammy.

App Retention & Engagement

Identifying why users drop off and implementing changes that measurably improve retention.

In-app Event Tracking

Structured event tracking so you can answer specific product questions with real usage data.

Deep Linking & Deferred Deep Linking

Links that take users to the right in-app screen, even if they don't have the app installed yet.

App Conversion Rate Optimization

Testing and improving the specific in-app steps where users currently drop off before converting.

App Ratings & Review Workflow Setup

A workflow that prompts happy users for reviews at the right moment, within store guidelines.

Explore specific services

Dedicated pages for each mobile app growth service we offer, with full scope and FAQs.

App Store Optimization (ASO)

Optimizing your app's listing, keywords, and visuals to improve organic discovery in app stores.

Learn more

Google Play Store Listing Optimization

Improving your Play Store listing's conversion rate through copy, visuals, and keyword targeting.

Learn more

Apple App Store Listing Optimization

Improving your App Store listing's conversion rate within Apple's specific ranking and review factors.

Learn more

App Store Screenshots & Preview Assets

Designing screenshots and preview videos that actually increase install conversion, not just look nice.

Learn more

App Launch Strategy

A launch plan covering store listing, early reviews, and initial acquisition before your app goes live.

Learn more

App Install Campaign Setup

Setting up and tracking paid install campaigns with proper attribution back to ad spend.

Learn more

App Analytics Integration

Wiring up analytics so you can see what users actually do in your app, not just that they opened it.

Learn more

User Acquisition Strategy

A plan for acquiring your first meaningful cohort of users across the channels that fit your app.

Learn more

App Onboarding Optimization

Improving your app's first-run experience so more new users reach their first real value moment.

Learn more

Push Notification Implementation

Push notification infrastructure and campaigns that bring users back without feeling spammy.

Learn more

App Retention & Engagement

Identifying why users drop off and implementing changes that measurably improve retention.

Learn more

In-app Event Tracking

Structured event tracking so you can answer specific product questions with real usage data.

Learn more

Deep Linking & Deferred Deep Linking

Links that take users to the right in-app screen, even if they don't have the app installed yet.

Learn more

App Conversion Rate Optimization

Testing and improving the specific in-app steps where users currently drop off before converting.

Learn more

App Ratings & Review Workflow Setup

A workflow that prompts happy users for reviews at the right moment, within store guidelines.

Learn more

What we deliver

  • Store listing optimization (keywords, screenshots, preview video) to improve organic discovery and conversion
  • Analytics and event tracking so you can see what users actually do inside your app
  • Onboarding improvements that get more new users to their first real value moment
  • Push notification and deep linking setup that brings users back without feeling spammy
  • A clear view of where users drop off, backed by data rather than assumptions

Why it matters

Evidence over guesswork

Improvements are based on actual event data and drop-off analysis, not assumptions about user behavior.

Store conversion, not just visibility

Listing optimization focuses on turning views into installs, not just keyword rankings.

Onboarding that earns retention

A better first-run experience gets more users to their first real value moment, which is what actually drives retention.

Built within store guidelines

Review prompts, push notifications, and growth tactics stay within App Store and Play Store policy, so you're not risking a takedown.

Technology we use

App Store ConnectGoogle Play ConsoleFirebase AnalyticsMixpanelAppsFlyerASO tools

Ways to engage

ASO & store listing optimization

A one-time or ongoing project optimizing your app store listing for discovery and conversion.

Analytics & retention audit

Wiring up proper event tracking and identifying where users are dropping off.

Ongoing growth support

Continuous iteration on onboarding, retention, and acquisition as your app evolves.

Frequently asked questions

Often yes — having analytics installed isn't the same as having the right events tracked to actually answer specific product questions. We frequently find gaps even in apps with existing analytics.

Ready to talk about your mobile app growth project?

Share a few details and we’ll follow up with next steps and a custom quote.